About
It started with one cup.
My name is Korney Kost. I've spent years building brands — figuring out what makes people actually connect with something. But I didn't expect a cup of tea to change how a day feels.
Not as a drink. As a ritual.
A moment you carve out — whenever you need it
that belongs entirely to you.
That's what Chinese tea does. It has its own rhythm, its own craft. Every region shapes the leaf differently. Every brewing is a little different from the last. You figure out what yours looks like.
Shoo is built around that feeling. Whole-leaf teas, sourced from the places that make them worth seeking out. No shortcuts in what goes into the cup — and no unnecessary barriers
to getting there.
Calm and steady focus. Not as a goal — as a daily habit.